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Project Showcase

CLIENT
Phiten

TALENT
Ernie Els

CREATIVE DIRECTOR
Ken Berris

CREATIVE CONCEPT/WRITERS
Ken Berris, Mark West

EDITOR
Oliver Power

DIRECTOR OF PHOTOGRAPHY
Chuck Minsky

VOCALIST
Mel Bridges

Golf Branding by People Who Know Golf
Case Study :: Phiten

Phiten is the maker of numerous health producing and pain reducing products that utilize their patented process and enhance the body’s energy systems. Their products that stretch from clothing to water are endorsed by top athletes who swear that their performances benefit from using Phiten products. More power and less fatigue. Pain is reduced with more flexibility and the body is able to reach its highest potential.

The spot we did featured Ernie Els, one of the world’s top golfers extolling the virtues of the various Phiten products in a quick cut montage showcasing his world class swing. Ernie goes on to say that he has more energy and less pain since wearing the wristbands and necklaces. The spots were instrumental in helping Phiten introduce their line to North America.

Watch the Commericals >

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