Case Study :: Foot Joy
Foot Joy Commercial #1 Beautiful shots of various PGA stars and everyday golfers leisurely having fun on the golf course in a series of vignettes to a lively track. The spot showcases the casualness and comfort of the Foot Joy Line. Spots were shot with diffused and dappled light to accent the softness and everyday easiness of the shoes. Supers show that the shoes are the #1 preferred shoe on the different tours.
Foot Joy Commercial #2 Demonstrative shots showing the punishment a Foot Joy Golf Shoe takes. By watching it survive a series of torture by force and water challenges, we see not only the durability of the shoe but also the stylishness and comfort. We see the shoes worn by PGA Star Corey Pavin walking on the course in a tournament with them. Supers show that the shoes are the #1 preferred shoe on the different tours.
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