golfspots.com :: Golf Branding by People Who Know Golf

CLIENT
Norwegian Cruise Line

DIRECTOR
Ken Berris

EXECUTIVE PRODUCER
Mark West

PRODUCERS
Jaki West, Mark West, Wendy Knoll

AD AGENCY
Kaiser Marketing

AGENCY PRODUCER
Jeff Maulden

MUSIC
Elias Arts

AGENCY CREATIVE TEAM
Lauren Berris , Rob Edwards

TALENT
Mary Palanni, Robin Dill, William Alford, Erica Shaffer, J.F. Davis, Jo Lynn Kirkman, Bryan Kent, Lynn Darnton, Matthew Reese, and Cierra Hill.

Case Study :: Norwegian Cruise Line

ISLAND HOP Campaign
Shot over four Hawaii islands, these spots were conceived to introduce the new name of Norwegian Cruise Line's new Hawaii Flagship, NCL America, and sell the fact that NCL America is the only way to cruise and visit four Hawaiian islands (Kauai, Hawaii, Oahu and Maui) in seven days while unpacking just once.

Response to the spot was excellent and immediately helped establish NCL America as the best cruising alternative in the Hawaiian Islands. The spots ran extensively on the West Coast along with a Radio, Print, and Outdoor campaign.

The spots utilized the popular 50's song by Danny & the Juniors "Let's go to the Hop" rewritten by Lauren Berris with new lyrics that played to the tune and new title "Let's Go Island Hop."

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TGW - The Golf Warehouse

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Michael Coronado
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