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   CLIENT
   Bearing Point
DIRECTOR
Ken Berris

EXECUTIVE PRODUCER
Michael Pithey

PRODUCERS
Jaki West and Mark West

AGENCY PRODUCER
Robin Sherman

CREATIVE TEAM
Ken Berris, Greg Johnston, Jay Bergos, Ken Umansky Michael Pithey

TALENT
Phil Mickelson

Golf Branding by People Who Know Golf
Case Study :: Bearing Point

NEW TURN
This spot was conceived to introduce the new name of the company and immediately associate Phil Mickelson, the #2 ranked Golfer in the world with the company. It was to run on the Times Square Jumbotron where there is a din of noise and clatter. The idea was to visually tell the story and captivate the audience below.

We used the graceful slow motion swing of Mickelson in conjunction with supered text messages to tease the viewer. Response to the spot was excellent and immediately helped Bearing Point's stock to rise substantially.

view quicktime commercial >


NEW LEADER
This spot was conceived to introduce the new name of the Bearing Point company and immediately associate Phil Mickelson, the #2 ranked Golfer in the world with the company. It utilized a simulated golf tournament where network announcers Gary McCord and Peter Kostis speak about Mickelson's visor being changed and the new Bearing Point company.

Response to the spot was excellent and immediately helped Bearing Point's stock to rise substantially.

view quicktime commercial >


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