Case Study :: Bearing Point
NEW TURN
This spot was conceived to introduce the new name of the company and immediately associate Phil Mickelson, the #2 ranked Golfer in the world with the company. It was to run on the Times Square Jumbotron where there is a din of noise and clatter. The idea was to visually tell the story and captivate the audience below.
We used the graceful slow motion swing of Mickelson in conjunction with supered text messages to tease the viewer. Response to the spot was excellent and immediately helped Bearing Point's stock to rise substantially.
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NEW LEADER
This spot was conceived to introduce the new name of the Bearing Point company and immediately associate Phil Mickelson, the #2 ranked Golfer in the world with the company. It utilized a simulated golf tournament where network announcers Gary McCord and Peter Kostis speak about Mickelson's visor being changed and the new Bearing Point company.
Response to the spot was excellent and immediately helped Bearing Point's stock to rise substantially.
view quicktime commercial >
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