Case Study :: Lynx Golf
We worked in contact with their new ad agency Kaiser McEuen (Lynx was formerly handled by DDB Needham).
We created a campaign that built on the fact that Fred Couples not only was endorsing their clubs but actually had played Lynx Clubs for years and was so taken by them that he bought into the company.
The spot utilized edgy cinematography along with a quick cut pace to show off Lynx as a state of the art golf club manufacturer.
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