Case Study :: KPMG Consulting
KPMG Consulting came to us in the Spring of 2001.
Their business had been handled by an international ad agency but they felt that they were not getting the kind of creative that sold their services in a powerful demonstrative way.
We created spots utilizing the golfer Phil Mickelson to draw a parallel between golf and business systems services. One spot had Mickelson hitting a full shot at point blank range over KPMG Consulting CEO Rand Blazer. The other had Mickelson hitting an impossible backward shot.
During the filming of the spots in Arizona, we were blessed with a "Miracle." Phil actually holed the "over the head, backward boomerang shot from behind a bunker" with the camera running and no special effects.
The spot reaped all kinds of media play and debuted nationally during last year's British Open. Rand Blazer, the CEO of KPMG Consulting and Linda Rebrovick, their Director Of Marketing loved the campaign, which worked to perfection in establishing KPMG Consulting as a player in the business system strategy arena.
Watch the Commercial >
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